Did you hear the one about National Convention?

Kirsty Marrins

Today was the first day of the Institute of Fundraising’s National Convention. It was a day of many firsts for me: my first Convention, my first official blogger role, the first time I am representing JustGiving in my new job as Content and Community Manager and the first time I met some of my peers in real life. I could tell you a story about each of these ‘firsts’ but this blog post is not about me.

But it is about storytelling.

Storytelling was a recurring theme today. The plenary by Alan Clayton, Creative Director at Revolutionise, and Jayne George, Executive Director of Fundraising and Marketing at Guide Dogs, really brought storytelling to life. In fact, Guide Dogs, has invested in equipping everyone in the organisation to be able to tell a story. Why? Because real stories bring their cause to life, pulls on emotions and raises…

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