Posted by: alexswallow | November 4, 2013

Is your SMT/trustees page inspiring?

This is such a great article- just what we need at the start of Trustees’ Week. I haven’t actually seen a blog on this topic before but if we want to be open organisations it makes a real difference. I’ll certainly be thinking more about it for my own charity now.

madlinsudn blog

How to give the web pages about your senior managers and trustees a digital facelift.

Most charities have a page introducing their senior managers and trustees. These pages are mostly dull and uninspiring. But they could be so much better. With a few tweaks, they could help to boost transparency and trust. They could be inspiring; bringing the passion your team has for the cause, to life.

street painting of lots of faces

Bog standard

A standard ‘meet the team’ page has a photo and biography information for the CEO and other senior managers. There may be a separate page for trustees using a similar style. These sit, reasonably buried in the ‘About us’ section, often in a subsection called ‘How we are run’ or ‘Our people’.

On the face of it, it might feel like these are must-have pages which don’t need much content investment in them. They probably don’t get a lot of traffic other than from…

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  1. Thanks for sharing Alex. Great post and very timely for Trustees week, as you say. We feature interview blog posts with all of our trustees and staff, to give readers a more personal insight into their passions and motivations for supporting the charity.

    • Good on you Jill, that’s so great to hear. Best practice like that needs to be shared!

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