Posted by: alexswallow | November 4, 2013

Is your SMT/trustees page inspiring?

This is such a great article- just what we need at the start of Trustees’ Week. I haven’t actually seen a blog on this topic before but if we want to be open organisations it makes a real difference. I’ll certainly be thinking more about it for my own charity now.

madlinsudn blog

How to give the web pages about your senior managers and trustees a digital facelift.

Most charities have a page introducing their senior managers and trustees. These pages are mostly dull and uninspiring. But they could be so much better. With a few tweaks, they could help to boost transparency and trust. They could be inspiring; bringing the passion your team has for the cause, to life.

street painting of lots of faces

Bog standard

A standard ‘meet the team’ page has a photo and biography information for the CEO and other senior managers. There may be a separate page for trustees using a similar style. These sit, reasonably buried in the ‘About us’ section, often in a subsection called ‘How we are run’ or ‘Our people’.

On the face of it, it might feel like these are must-have pages which don’t need much content investment in them. They probably don’t get a lot of traffic other than from…

View original post 1,509 more words

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Responses

  1. Thanks for sharing Alex. Great post and very timely for Trustees week, as you say. We feature interview blog posts with all of our trustees and staff, to give readers a more personal insight into their passions and motivations for supporting the charity.

    • Good on you Jill, that’s so great to hear. Best practice like that needs to be shared!


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