Posted by: alexswallow | August 23, 2013

The Big Thanks: Recognizing Sponsors and Donors on Social Media

Really good points made, I think this is one of the big opportunities of social media- being able to thank people and organisations publically.

Incline Marketing

There comes a time in every organization’s life where they go for the Big Ask; when an organization seeks out sponsors or donors for events or initiatives.

The importance of the Big Ask cannot be understated, because, well, most non-profits and associations just wouldn’t have the budget for all the things they do for consumers and members and so they need some help from outside sources.

But as much as enlisting the help of individuals or companies is crucial, recognizing these benefactors is just as significant. This showing of gratitude is what we like to call the Big Thanks and a Big Thanks needs a big stage, something social media provides.

On Twitter

Interacting with sponsors or donors on Twitter is one of the easiest ways to recognize their contribution. Mentioning them in a tweet not only lets sponsors and donors know you appreciate them and their giving, but it…

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