Leaders of charity communications teams shouldn’t forget learning

A response to my blog post and Ben Matthews’ blog post from comms, marketing and social media expert Zoe Amar

Zoe Amar

This week I shared some thoughts in Ben Matthews’ blog post ‘How to build a high performing communications team.’  Ben’s blog contains lots of helpful tips which are particularly pertinent at the moment as many charities are restructuring their communications teams, and are aiming to get maximum value from their staff.

There are three other ideas which I would add to Ben’s excellent crowdsourced tips.

One, if you’re leading a communications team, you should never stop learning, and inspiring the people who work for you to do the same. That can only come if you keep pushing yourself and re-appraising what you and your team do, encouraging everyone to do things even better and to learn from mistakes. It’s what I always aim for.

Two, motivating your team in such uncertain times, amid restructures and budget cuts, is a big challenge for communications leaders. So don’t forget the value of…

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